Design focus and emphasis was made to bring a refreshed vibrancy to Red Mesa Group’s street-food concept restaurant Mercado. By the use of brand standards across various mediums, we refreshed print collateral as well as updating their digital and web presence to match the energy of the emerging food culture within St. Petersburg, Florida.
Maintaining a refined and familiar perspective for their existing clientele, we began by establishing brand standards across mediums by incorporating their iconic logo and colors into a new website. Design emphasis was placed on streamlining the navigation, brightening up the homepage with visual texture, color, as well as introducing online ordering to improve the website experience. Additionally, updates were made to printing their restaurant and bar menus, as well as exterior signage and wayfinding.