Backstory

Red Mesa Group approached us to reinterpret their established restaurants to match the energy of the emerging food culture within St. Petersburg, Florida. For their most recognized concept, Red Mesa Cantina, we worked with their Marketing Director, Tony Pullaro, on refreshing print collateral as well as updating their digital and web presence.

our process

We began by establishing brand standards across mediums by incorporating their refreshed logo and colors into a new website. While maintaining a refined and familiar perspective for their existing clientele, we placed an emphasis on streamlining the navigation, brightening up the homepage with color and texture, as well as introducing online ordering to improve the website experience. Additionally, we worked on updating and printing their restaurant and bar menus, as well as their exterior signage and wayfinding.