In 2019, we were approached to help the Tampa Bay non-profit animal shelter with a simplistic but efficient responsive website, as well as assist with some graphic design projects. However, it wasn’t long into the project before we realized just how much we could provide.
After learning more about the needs of the rescue and limited time and resources, we were able to help create a more visually dynamic website which accommodated both. Since the rescue is active on Facebook, we designed the site to automatically pull published content and display it on the homepage. Additionally, we incorporated easy to use donation opportunities to help raise additional funds for the animals.
During the construction of the site, we were given the task of establishing a larger visual presence for the rescue that would be both forward thinking and provide long-lasting fundraising opportunities. Through the generosity of an animal lover and “angel donor” of the rescue, we created a sticker pack that champions a variety of birds as mascots and pseudo ambassadors for the rescue.
With 20 unique illustrations, we were able to pack and launch the sticker pack in both the Apple App Store and Google Play store, and utilize the designs to create a corresponding online store filled with apparel and promotional items. These direct to consumer avenues are able to generate “evergreen” funding with minimal maintenance while 100% of the proceeds go directly to benefitting the rescue.