Blogger Michael Wurm Jr. wanted to update the aesthetic of his blog, Inspired by Charm, with a fresh new look that felt clean and simple but still maintained its personality. We began by expanding his existing CMS, integrating custom social media elements, and integrating a custom responsive site design.

From a stylistic perspective, we decluttered the entire blog to allow his content and rich photography to reclaim dominance on the pages. To better access articles, we organized categories and secondary filters, making the user experience much more intuitive for both new and returning readers.