Datz Restaurant Group is a staple in the Tampa Bay food market. Known for their amazingly fun, comfort food dishes, the culture around its restaurants almost precedes their delicious cuisines. From delicious treats at Dough, to savory Creole style at Roux, and Americana at it’s best with its name sake Datz, there’s a little bit for everyone.

So when we were asked to develop a series of 100 emojis based on the dishes and cocktails among all of the brands, we collectively said “Datz something we’re interested in.” The project really allowed us to flex a lot of muscles from illustration, to development and eventually marketing. We focused on a flat, more stylized version of their menu items to keep things fun and more graphic-inspired.

This project continues to expand as new menu items are introduced, holidays or trends emerge, or viral discussions grow into memes.