St. Pete Pride - 2014 Season

For their 12th season, St. Pete Pride hired us to create a cohesive branding and marketing campagin for its 2014 season centered around the theme “Global Equality” and highlighting its first ever nighttime parade.

We chose bright, bold colors to signify the neon glow that many floats would cast during the parade and kept the look clean and contemporary through the use san serif lettering and a minimal design aesthetic. This look gave us the perfect foundation to adapt the content seamlessly on advertising and promotional goods as well as the flexibility to incorporate it into wayfinding; an essential part of the weekend’s festivities.