Mike
Trobiano

Owner, Creative Director


Location
Tampa, FL
Phone
727.755.1377
Email
mike@dashcg.com

Intro

Mike Trobiano is a self proclaimed “design junkie” and loves helping small business owners fulfill their innovated and inspired ideas. In 2012, he launched the Tampa Bay design firm, Dash Creative Group, with goal of bringing small business owners a focused and affordable alternative to company branding, web development, and visual merchandising services. Over the last 5 years, he has grown the startup into to a thriving creative studio which has worked with over 70 local Tampa Bay business and dozens more nation wide.

A Florida native, Mike attended the University of Tampa where he received a BFA in Graphic Design and journalistic studies. While there, he was the Editor in Chief and lead graphic designer of the university’s student run newspaper, The Minaret, and launched the organization’s first monthly magazine since it’s inception in 1933. Two weeks after graduation, he launched Dash Creative and has worked with a range of clients from internationally recognized LGBTQ+ pride organizations, top HGTV designers, and independently owned and operated local businesses.


Expertise

Brand Development

From start-ups to established businesses, creating a brand is about more than just a logo. Mike takes a holistic approach to creating the brands identity.

Magazine Design & Layout

With extensive journalism experience at the University of Tampa, Mike understands the importance of proper magazine and page layout. Not too busy, not to plain.

Photo Retouching

'The camera adds ten pounds.' It may also add odd colors and washed out skin-tones. Mike can clean up a photo, from a DSLR or phone camera without making the image look unnatural.

Video Animation

Eye catching promotional videos can set your business apart from your competitors. Mike can inject energy and targeted messaging to customers with highly produced visual graphics that will leave your customers with a lasting impression.

Visual Merchandiser

Your retail space should be a well rounded and highly curated experience for your customers that showcases your brand at its best. From the floor plan, to the window display, even the music, Mike can help ensure no detail is overlooked.

Illustration

Whether designing a hand written logo or creating an engaging promotional advertisement, Mike brings research and precision to every client graphic.


Experience

May 2012 - Present

Dash Creative Group

Owner, Creative Director

Tampa, FL

Over the last 5 years, Dash Creative Group has one objective—to help business owners bridge the creative divide between consumers and their company's brand, products, and services. Through detailed research, extensive process work, and concentrated execution, we strive to provide each client with an overall company image that customers recognize, return to, and trust.

Aug 2013 - Dec 2014

West Elm

Visual Merchandiser

Tampa, FL

Was responsible for merchandising displays, interior design, and window concepts for floor sets. Developed the visual look of the merchandise through decorating, arranging, painting, and organizing the store. Created social media posts and assist clients with sales.

May 2011 - May 2012

The Minaret

Editor-in-Chief

Tampa, FL

Managed a staff of 50+ reporters, columnists, advertising representatives and photographers weekly for printed publication, ranging from 20 – 24 pages. Additionally produced a monthly magazine, ranging from 32 – 64 pages. Served as the lead graphic designer for all Minaret Magazine publications, oversaw online websites and social platforms for The Minaret.

May 2010 - May 2011

The Minaret

Assistant Editor-in-Chief

Tampa, FL

Conceptualized, designed and launched the Minaret Magazine; created and regularly updated the alternative news blog The Crescent; established mobile applications for iPhone, iPad and Android devices with UExtra; designed advertisements for print, web and multimedia displays.

Aug 2009 - May 2010

The Minaret

Arts + Entertainment Editor

Tampa, FL

Designed four to six page layouts weekly; managed a staff of columnists and reporters; redesigned the printed layout in March 2010; added content to The Minaret’s Twitter, Facebook and blog pages.

Education

2008 - 2012

BFA, Graphic Design

University of Tampa

Tampa, FL