In 2000, homegrown entrepreneur and mother, Amy Bernard, began a business with a passion for art and female empowerment. Formerly known as Beehive Wholesale, bops has a simple mission: create products that are unique, sustainable, and come from a collaboration of women partnering together for change. We were approached by Amy and her team to reimagine their site through a new layout, integrate a responsive interface, and maintain the site's overall functionality.
We gutted the styling of both their website and blog and gave it a totally fresh face. Rather than over-designing the site, we used their fantastic photography to highlight the beautiful handmade products and let the functioning site elements recede into the interface. Additionally, we combined the styling between the two platforms for a seamless user experience.